Creative Asset Manager

Mableton, GA
Full Time
Mid Level
About Boxercraft
Founded in 1985, Boxercraft is a lifestyle apparel brand rooted in comfort, style, and self-expression. What began as casual loungewear inspired by college campus culture has evolved into a collection designed for everyday life. Today, Boxercraft creates thoughtfully crafted apparel that embraces a relaxed lifestyle while celebrating individuality, connection, and personal spirit. Our products are made to be worn, lived in, and enjoyed—wherever life takes you.

Our Team
At Boxercraft, we are driven by our mission, vision, and values, along with our promise to both our employees and our customers. We are passionate about collaboration, clear communication, and working with purpose in a fast-paced environment. Our culture is built on teamwork, attention to detail, and a shared commitment to continuous improvement and exceptional customer service.

Position Summary
The Creative Asset Manager is responsible for creating and managing Boxercraft’s visual marketing assets, including catalogs, style guides, ads, tradeshow graphics, website imagery, email assets, and sales materials. This role brings the brand vision to life through consistent, high-quality creative assets used across digital, print, and event channels. The position works closely with Marketing, Licensing, Sales, and Product Development to ensure the Boxercraft look and feel is consistent and aligned with the brand promise. The ideal candidate is self-motivated, detail-oriented, collaborative, and is able to create deliverables accurately and efficiently.

This is a full-time, hybrid position in Mableton, GA.

Role and Responsibilities
  • Creative Development
    • Create and manage all visual marketing assets, including catalogs, style guides, advertisements, tradeshow graphics, website imagery, email assets, and sales materials
    • Produce and maintain print and digital catalogs and style guides
    • Design tradeshow visuals such as banners, booth graphics, and promotional materials
    • Develop visual assets for email marketing, websites (D2C & B2B), and sales platforms
    • Organize, edit, and manage product photography and video content
    • Utilize AI tools (e.g., Claid.ai, Botika, Photoroom, etc.) to support asset creation and enhance workflows
 
  • Collaboration & Brand Alignment
    • Partner with Marketing, Licensing, Sales, and Product Development teams to ensure brand consistency across all communication channels
    • Support new product launches with photography, video, and creative assets
    • Update and maintain creative assets for RepSpark, websites, and marketing campaigns
    • Support rep-specific programs and special creative requests
    • Provide creative support for other NG Labs brands as needed
 
  • Analytics & Asset Management
    • Maintain image libraries to ensure assets are current, accurate, and organized
    • Create and manage internal brand assets such as business cards and email signatures
    • Track and analyze QR code performance used across marketing materials
 
  • Platform & Technical Management
    • Upload, update, and manage creative assets across platforms including RepSpark, Joomag, YouTube, Dropbox, and similar tools
    • Serve as platform administrator for key creative tools and systems

Qualifications
  • Bachelor’s degree in Marketing, Graphic Design, or a related field preferred
  • 4–5 years of experience in a creative, marketing, or design role
  • Proven track record of producing high-quality creative assets and marketing collateral
  • Experience working in apparel or consumer goods industry preferred

Skills
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator)
  • Experience with asset management platforms such as Dropbox, Joomag, and YouTube
  • Working knowledge of web platforms such as Shopify and Magento
  • Understanding of social media platforms including Instagram, Facebook, TikTok, and LinkedIn
  • Familiarity with AI-powered creative tools and willingness to learn new technologies
  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
  • Strong organizational, time management, and project management skills
  • Excellent attention to detail and accuracy
  • Strong communication and collaboration skills
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Self-motivated with the ability to work independently and take initiative

Physical Requirements
  • Prolonged periods of sitting at a desk and working on a computer.
  • This role also operates in a professional office environment and routinely uses standard office equipment such as computers, phones, and printers

What We Offer
  • Competitive Pay – We believe in rewarding success and showing our employees just how much, they’re valued in a variety of different ways, including compensation.
  • Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  • Time away from work – Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge.  We are committed to helping our employees create a work-life harmony!
  • Growth and Development – We are constantly seeking to offer opportunities and support for personal and professional development.
  • Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there.  We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future.  Including a generous 401(k) match!
  • Extras, discounts, and perks – Generous discounts to our company and related companies, is just one of the cool extras we offer!
  • Equal Opportunity Employment

 
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